Selling a Promotion Technique
Anyone who goes to Google to search for information these days probably ends up at a forum at some point. I have covered many times the power of forums when it comes to promoting a business and the funnel effect you can achieve for conversions.
On a related topic, I am currently auctioning off a spot in my signature at a major forum called Digital Point. For those not well versed in what a signature is, it is the small bit of sales copy and links that appear under every post made. What I suppose is signifigant in this case is that my signature appears on nearly 14,000 posts.
This translates into two things in my experience. The first is publicity or promotion. If you offer a service that would appeal to the target market, you can convert at a decent rate. I know for instance many people who submit sites to directories or sell articles that do quite well advertising in signatures. The other aspect is that sites listed in signatures with that many posts will always get fast indexing and benefit from deep crawls. I have routinely gotten new sites indexed within hours by throwing them into my signature and had “problem sites” with only a few pages indexed jump to thousands after placing them.
The last area a signture link may help is with SEO. This is to a much lesser extent however. It seems to boost PR especially with new sites however it doesn’t do a whole lot to help rankings. I can usually get a PR5 in the first update using my signature but again, this has never been a sure thing.
So, if you are interested in bidding, the auction is on until Friday and the money is going to a charitable project so bid away. All of the details are in this thread: